"Introducing NEW WELLA COLORCHARM Permanent Cream Hair Color - the perfect harmony of color and care. We upgraded our trusted gel formula to a new cream formula with breakthrough technology providing additional benefits for your hair. This cream color includes BondGuard technology that helps protect bonds, combat damage and reduce breakage. A powerful blend of 5 nourishing lipids provide moisturization for soft and smooth hair. Plus this formula that includes Shea Butter, Jojoba Oil and Acai Berry Extract, will leave hair conditioned, full of shine and cover up to 100% of gray hair. Introducing New WELLA COLORCHARM Permanent Cream Hair Color - the perfect harmony of color and care. We upgraded our trusted gel formula to a new cream formula with breakthrough technology providing additional benefits for your hair. This cream color includes BondGuard technology that helps protect bonds, combat damage and reduce breakage. A powerful blend of 5 nourishing lipids provide moisturization for soft and smooth hair. This formula that includes Shea Butter, Jojoba Oil and Acai Berry Extract, will leave hair conditioned, full of shine and cover up to 100% of gray hair. Package Information: Box Material Features: Formulated with Shea Butter, Jojoba Oil and Acai Berry Extract, will leave hair conditioned, full of shine and cover up to 100% of gray hair. Unit Count: 2.0 Ounce Color: 10GV Lightest Soft Gold Blonde Ingredients: Aqua/Water/Eau, Cetearyl Alcohol, Glyceryl Stearate SE, Sodium Laureth Sulfate, Sodium Lauryl Sulfate, Ammonia, Sodium Sulfate, Glycol Distearate, Sodium Cocoyl Isethionate, Sodium Sulfite, Trisodium Ethylenediamine Disuccinate, Ascorbic Acid, Parfum/Fragrance, Toluene-2,5-Diamine Sulfate, Disodium EDTA, Resorcinol, 2-Amino-6-Chloro-4-Nitrophenol, 2-Methylresorcinol, 2-Methyl-5- Hydroxyethylaminophenol, Butyrospermum Parkii (Shea) Butter, Malic Acid, Simmondsia Chinensis (Jojoba) Seed Oil, Euterpe Oleracea Fruit Extract, m-Aminophenol, Lactobacillus Ferment. ASIN: B0DW764T8T Hair Type: All Product Dimensions: 5.98 x 1.5 x 1.22 inches; 1.76 ounces Material Feature: Formulated with Shea Butter, Jojoba Oil and Acai Berry Extract, will leave hair conditioned, full of shine and cover up to 100% of gray hair. Brand: Color Charm Brand Name: Color Charm Hair Color Permanence: Permanent Item Form: Cream Item Height: 31 millimeters Container Type: Box Manufacturer: Color Charm Product Benefits: Includes BondGuard technology that helps protect bonds, combat damage and reduce breakage. Number of Items: 1 Item Weight: 1.76 ounces"