"Pure Colour, Instant Lip Fusion. Pure Care For Up To 16h Comfort.* Pure Couture Satin Look. Introducing YSL Beauty’s new Rouge Pur Couture lipstick, reimagined with the desirable YSL Cassandra logo case and now with an 80% caring base. Pure colour and full coverage lipstick in a weightless creamy texture for a couture satin look and bare lip feel. Effortless glide for a high-intensity colour pay-off in one swipe. Pure care formula with 80% caring base, infused with tuberose and prickly pear flower extracts from Ourika community gardens, as well as ceramides. Up to 16h comfort feel*. Softer and smoother-looking lips after each application. Pure couture expertly curated shades of couture in 4 colour families designed for all. Refills available in YSL’s 4 muse shades: Rouge Muse, Nude Muse, Orange Muse, and Pink Muse. *Consumer test on 300 women."