Just because they're second doesn't mean they're less important or less desired! They'll just earn a different type of attention 

Second most desired

These are my most desired items that will get you the most attention from me

Most desired

If you respect my wishes to get anything I want, you'll send this cash gift for the purse of my dreams

Don't have me burning my hand on hot plates!

I have a lot of glorious shoes that deserve to be displayed so get me two of these

When I go for a month long vacation, this is what I want to use

My matcha should be put in something as beautiful as I am